DISQUS

JonClements · 3 months ago

Speed in a crisis is important, but sometimes a more creative response - so, taking hours rather than minutes - may have a more effective outcome.

This is what Asda did yesterday after an ex-employee filmed himself wrecking a store:

http://pr-media-blog.co.uk/asda-employees-authe...
Andrew Girdwood · 3 months ago

You're spot on. Speed is nothing without delivery - rushing out tat may make the situation worse. I suspect in some cases we need both; speed and a really good response.