http://brinkwire.disqus.com/Connecting news to bloggersenThu, 17 Sep 2009 16:55:08 -0000http://blog.brinkwire.com/en/293/facebooks-prank-on-techcrunch-underlines-the-speed-challenge-for-pr/#comment-16834595<p>You're spot on. Speed is nothing without delivery - rushing out tat may make the situation worse. I suspect in some cases we need both; speed and a really good response.</p>Andrew GirdwoodThu, 17 Sep 2009 16:55:08 -0000http://blog.brinkwire.com/en/293/facebooks-prank-on-techcrunch-underlines-the-speed-challenge-for-pr/#comment-16805790<p>Speed in a crisis is important, but sometimes a more creative response - so, taking hours rather than minutes - may have a more effective outcome.</p><p>This is what Asda did yesterday after an ex-employee filmed himself wrecking a store:</p><p><a href="http://pr-media-blog.co.uk/asda-employees-authentic-crisis-response/" rel="nofollow noopener" target="_blank" title="http://pr-media-blog.co.uk/asda-employees-authentic-crisis-response/">http://pr-media-blog.co.uk/...</a><br></p>jonclementsThu, 17 Sep 2009 07:30:59 -0000